1. What is Product Led Growth (Unusual Venture Capital) - an excellent series that explains PLG.

  2. - definition and why its taking off.

  3. Mixpanel with Ken Rudin on "Google’s head of user growth on driving product usage and retention"

    1. raising feature awareness - through UI changes, Identifying and increasing the adoption of these features is very often a great way to accelerate product growth.

    2. Promoting a feature in context to drive usage & retention, i.e., when the user needs it.


  1. GrowthAI - "a turn key solution to customer lifecycle", they promise a lot of things that I cant validate.

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