1. 1.
    What is Product Led Growth (Unusual Venture Capital) - an excellent series that explains PLG.
  2. 2. - definition and why its taking off.
    1. 1.
      blog post
  3. 3.
    Mixpanel with Ken Rudin on "Google’s head of user growth on driving product usage and retention"
    1. 1.
      raising feature awareness - through UI changes, Identifying and increasing the adoption of these features is very often a great way to accelerate product growth.
    2. 2.
      Promoting a feature in context to drive usage & retention, i.e., when the user needs it.


  1. 1.
    GrowthAI - "a turn key solution to customer lifecycle", they promise a lot of things that I cant validate.